The Emporio Armani Spring/Summer 2021 collection was presented during the Milan Fashion Week throughout a digital project titled ‘Building Dialogues’. The project mix the visual and sound art of Frédéric Sanchez to the architecture of the headquarters of the brand. The location became a dynamic container where friends of the brand meet giving a message of dialogue and opening to the world.
“In a real or imaginary city, groups of people walk in an orderly, alert but frenetic manner, and their clothes, which are light both in cut and fabrics, blend perfectly into the urban landscape. At sunset, with its colours, graphics and strong sound suggestions, roads, suspended bridges, and large staircases become animated by an unusual movement. The luminous entity, as a future evoked by the community, floods the urban landscape where people, stories, talent and vision meet and connect in Emporio Armani Building Dialogues,” says the brand.
Minimalism plays a key part in the Emporio Armani collection, from clean silhouettes to light and delicate colours. The designer chose to include in the project not only models but also people connected to the brand like: Omar Ayuso, Najwa Nimri, Lucas Lynggaard Tonnesen, Alice Pagani, Rocco Fasano, Miguel Àngel Silvestre, Joan Thiele, Hell Raton, Nahaze, Sita Abellan, Germain Louvet and Les Twins. The film was directed by Leandro Manuel Emede and Nicolò Cerioni.
And don’t forget that tomorrow, Saturday 26th of September, Giorgio Armani will present the SS21 collection on armani.com, the social platforms of the brand and on the website of the Camera Nazionale della Moda Italiana.
