EMILIO PUCCI: THE FIRST COLAB FOR MFW 2020

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Emilio Pucci chooses for the first time this year to open up to a collaboration. The choice fell on Christelle Kocher who for the fall / winter 2020, brings to the stage a reinterpretation of the iconic colored prints of the Italian fashion house.
The location is a church. Indeed, the ex-church of San Paolo Converso in Milan from the 16th century deconsecrated by the degraded walls but colored by the reflection of the 47 silhouettes that mixed sophistication and uniqueness. A succession of sportswear, including tracksuits and delicate lace joggers, skirts decorated with feathers, colorful patchwork dresses and folds and prints on skirts. The emblematic Pucci prints present in a total look or with touches on denim and feathers. A joyful urban spirit for a comfortable and practical wardrobe. Note as a detail the silk scarves that can be found tied to the glasses, on the heads and at the waist.


Christelle KochΓ© has access to the house’s archives thanks to Emilio Pucci’s daughter, Laudomia Pucci, takes inspiration from the founder and brings the breath of fresh, youthful and sporty air so loved on the catwalk. A defile teaching female freedom to move punctuated by the rhythm of a sound designed ad hoc.
In presenting Christelle Kocher, the Italian Maison said: “Pucci’s creative strategy is constantly evolving: the brand has decided to open its fabulous archive to” creative voices “, entrusting it with the innovative interpretation of its collections, iconic prints and lifestyle. The first collaboration of Emilio Pucci will be with Christelle Kocher, a designer already appreciated by LVMH
For the occasion, a logo was created that enclosed the two houses.
The event was also attended by our publisher Maria Vittoria Cusumano, like many people from the entertainment and fashion system.

The collection will be available from September 2020 in all the boutiques in the world of Emilio Pucci, in selected multi-brand stores and on the online stores emiliopucci.com and koche.fr.

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