From Tiger Mist to House of Harlow, new, fresh and modern brands are stealing all the attention from the classics. They only have one thing in common: street-wear won’t (ever) be out of fashion. This year those of you who want to be up to date, must know House of Harlow 1960, wonderful creation by Nicole Richie, queen of the fashion system, who has managed to launch on Revolve one of the most trendy brands all over the world. The mood is chic bohemian-glam and it perfectly reflect its creator’s style. Don’t miss the jewellery and accessories line. The perfect brand for rebel denim girls looking for trouble will be Lovers + Friends: inspired by the laid back Los Angeles lifestyle, this young and glamorous brand is based on the easy going principle, thus offering a chic and not too expensive look, a hundred per cent California cool. Also, keep an eye on LPA, a promising brand, by designer Lara Pia Arrobio, which has already got an approval by several celebrities (Kim Kardashian had recently visited its showroom, Madonna can’t stop talking abut it). Warm sweaters, silk dresses, snakeskin miniskirts and faux-fur jackets compose a collection inspired by the Italian romanticism and the 70’s sex appeal.
But here’s another name you should remember: Alana Pallister. She is the mind behind one of the coolest brand aright now. I.Am.Gia is a mixture of the best catwalk trends, thus super fashionable, but also wallet-friendly. Imagine Balenciaga-inspired puffer jackets, bondage motifs in leather or latex, inspired by Hood by Air and Alexander Wang; workwear and oversized logos made huge by Off-White, Yeezy and Heron Preston and the refined reinterpretation of sport gear that we have seen in the Fenty Puma Collection by Rihanna. Add a bit of 90’s nostalgia, and you’re there. A bit different, but not less trendy, there is Tiger mist. Alana Pallister is behind this brand too, but in this case we are talking about pure millennial pop culture, deep inside the viral vortex of street style, with collections tailor made for TM girls all over the world. It is true that our style changes according to our mood, but with this wide range of choice, you will always find something to lose your mind for.