The Birkin of Hermés in the Olympus of luxury bags has always occupied first. There is no revolution within fashion or trends that can diminish their extraordinary charm. Indeed, the vintage market has reached astronomical figures for these iconic objects of desire. The last Birkin that made headlines – the rarest and most expensive sold on Vestiaire Collective – reached a figure of 112 thousand euros.
So coveted that a digital artist from Los Angeles, Mason Rothschild, thought of creating and selling a collection of only 100 MetaBirkin: the bags inspired by the iconic Hermès model in the metaverse.
Mason Rothschild introduced MetaBirkins in the form of NFT (Non-fungible Tokens), as part of a project presented at Art Basel Miami, but let’s see how this mechanism works.
What does it mean to turn a Birkin bag into a Non-fungible Token? An NFT is essential “a unique digital certificate, registered in a blockchain, that is used to record the ownership of an asset such as a work of art or collectible.” Always as long as the “work” itself is original.
The digital bags created by Mason Rothschild are not original, yet they have proved ready to buy them. Prices gradually skyrocketed “until they almost reached the real prices of real Birkins”. Some cryptocurrency sales would have touched 50 thousand euros.
The fashion house Hermès has already distanced itself and taken legal action; A spokesperson for the house told the Financial Times that “these NFTs infringe intellectual property and trademark rights, and are an example of fake Hermès reproduced in the metaverse.”
Meanwhile, many other brands such as Nike and adidas have already landed in the metaverse.
