Hailey Bieber and Bella Hadid are the protagonists of the new Versace campaign dedicated to the fragrances Dylan Turquoise and Dylan Blue. If Bella has been for a long time one of the top muses of the brand, for Hailey this is her debut as the face of the brand, for the release of Dylan Turquoise.
The new fragrance created by Sophie Labbé contains notes of citrus fruits and the essence of mandarin and lemon, mixed with pink pepper, that according to Donatella Versace is “an ode to the sensuality of the Versace’s woman” that reminds to whoever wears it of the “sun and the summer days”. The same Mediterranean mood evoked by the shots of the campaign by the British photographer Harley Weir in a small island between Corsica and Sardinia. In the photos, Hailey is laying down on the sand while wearing gold jewellery featuring the iconic medusa, a sparkling blue matching set, that reminds the colour of the fragrance’s bottle.
While Bella Hadid is the face of Dylan Blue, launched for the first time in 2017. In the shots, she’s wearing a beautiful dark blue dress with a deep plunge, that substitute the previous black and white campaign shot by Bruce Weber.
Dylan Turquoise will be available from next month and will be available in three different formats.
