52 years ago the designer Cristóbal Balenciaga, founder of the fashion house Balenciaga, presented his latest haute couture collection and finally closed his house in 1968. Known at the time as “the king of fashion”, Cristóbal Balenciaga shared the scene with Christian Dior and made his creations the most admired in the high fashion. The Spanish designer, inventor of the “Cocoon” coat, has thus left his signature forever in the history of high fashion which is why we are not surprised if Kering (group that owns Balenciaga) has decided to relaunch a Haute Couture line.
“The idea was to welcome new customers,” said Cédric Charbit, CEO of Balenciaga, “We are examining a new type of customers interested in Demna Gvasalia’s work who explore High Fashion and are interested in becoming customers. of Haute Couture. “
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BALENCIAGA RETURNS TO ITS ROOTS WITH HAUTE COUTURE CREATED BY ARTISTIC DIRECTOR DEMNA GVASALIA. Cristóbal Balenciaga founded the Balenciaga House in Spain in 1917, settling in Paris on 10 Avenue George V, in 1937. Ever since, he was considered the master of Haute Couture. In July 2020, 52 years after its founder closed the house, @balenciaga will reintroduce its Haute Couture collections. #Balenciaga #HauteCouture Credit: Maison Balenciaga, Photographer: Thomas Kublin
The creation of the line will be entrusted to Demna Gvasalia and a team of specialized tailors will also rebuild an atelier in which the original salons of Avenue George V, at the time of the house of Cristóbal Balenciaga, will be rebuilt and which will host the fashion show in July. Regarding this brand new collection, its creative director described the launch of the Houte Couture line as a need to bring Balenciaga back to its origins.
Nowadays Balenciaga, under the artistic direction of Demna Gvasalia, is one of the most influential streetwear brands ever. We wonder if his creative director will succeed in the venture and leave his signature even in high fashion, we will find out in July.
Balenciaga ss 2020