Difficult times are definitely going on for the Maison directed by Demna and this is also confirmed by the recent news of the cancellation of the planned partnership with Supreme, one of the most anticipated collabs of this spring.
Rumors of an official Balenciaga and Supreme collection started circulating on November 19, 2022, the month in which Balenciaga staged its Spring Summer 2023 collection in which an interpretation of Supreme’s Box Logo t-shirt appeared, destined to be unhappily overshadowed by the products that appeared on the catwalk that aroused outrage and scandal for all the following months.
A short time later, the news of the Box Logo t-shirt spotted at the Balenciaga SS23 presentation, during the Paris Fashion Week, gave rise to the idea that it was not just a simple tribute, but a real anticipation.
Although images of a Balenciaga x Supreme campaign had begun to circulate online, the collaboration between the two brands would have had to overcome several obstacles.
In addition to the decision to take the distance from Kanye West and his anti-Semitic comments, Balenciaga then had to deal with the controversial advertising scandal relating to the Holiday 2022 campaign and the shooting dedicated to the partnership with adidas which rocked the relationship with important personalities like Kim Kardashian.
As an extreme attempt at restoration, the creative director of the fashion house recently opted with extreme elegance for a sort of reboot of the brand with an Autumn/Winter 2023 collection which, in its desire to be a return to origins and creativity, appeared to many as subdued and lackluster.
This was the scenario Supreme allegedly considered when it decided to cancel its collaboration with the Kering group label.
Fast forward to March 28, images of the Balenciaga x Supreme campaign emerged online, accompanied however by new statements that the collaboration was no longer going to happen.
In this regard, the Instagram profile @dondasplace has shared what appears to be the backstage of a real lookbook of the collaboration. The looks shown should have been 10 in all, and include a perfect mix of the Supreme and Balenciaga stylistic codes.
Specifically, we can find the oversized fit and the distressed finishing typical of Balenciaga, which is expressed on box logo hoodies and caps, a varsity jacket with the same cut with branding on the sleeves, trash bags like those of the maison, and co-branded shopping bags.
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Even if Supreme already has experience with collaborations with luxury fashion names, such as Burberry and Louis Vuitton, this collaboration would effectively have been the first of the streetwear brand with one of the Kering group houses.