The Embrace in Milan of tradition and craftsmanship told by another culture
Every year this month we find ourselves in Milan, which returns to being the fashion capital of the world and will do so in great style, with a calendar that this year includes 58 fashion shows, 110 presentations and 54 events for a total of 170 collections. A Fashion Week under the banner of sustainability and tradition.
This year at the Spazio Cavallerizze, in a plastic-free environment created with recycled furnishings and low-consumption lights, great news: for the first time in Milan there will be four African designers who will stage items that will preserve tradition, methods and craftsmanship .
The designers in question are Thebe Magugu, Maxhosa, Sindiso Khumalo, Maison Artc, who with the spring summer 2020 collections, will reveal a special focus on sustainability and commitment to concrete ethical projects.
Fashion Hub will also be the scene of two other events: on 21 September there will be an award cocktail organized by CNMI and Camera Buyer Italia while on September 23 the Fashion Hub will be held in an Emerging Designers Market Day: a special event organized in collaboration with the CNMI Fashion Trust in which African designers alongside young Italian, Chinese and Hungarian designers present at the Fashion Hub, and together with a selection of young brands supported by CNMI in recent seasons, will be able to present the collections to a selected audience for a day of pre-orders Special.
It therefore seems evident that the theme of eco-sustainability and tradition is increasingly strong and the Chamber of Fashion has investigated this year, even beyond our continent, giving space and visibility to new generations that have in common the handmade keyword and the desire to maintain the old values.