Today there is a new entry in the world of fragrances that represent the love for travel and freedom. Giorgio Armani launches its new female fragrance, My Way. An ode to the will of following your instinct, throughout a journey around the world, with curiosity and open to connect with other people as well as new experiences. The face of the fragrance is a new entry in the Armani family, the American/Portorican actress Adria Arjona. The 28 years old actress will star in the new Marvel film “Morbius” next to Jared Leto.
“I can finally share that I have a new family @Armanibeauty. I’m the new face and spokesperson for Armani’s latest perfume MY WAY. From the touches of orange blossom to vanilla to tuberose, this perfume is fresh, joyful, and feminine. The campaign is natural and completely un-retouched. The message is to open your horizons and pave your own path. It’s about compassion and educating ourselves about humans and the planet we inhabit. I’ve always asked myself if we have one life, why not do things YOUR way? Shooting this campaign has been one of the best experiences of my life. It was a true adventure, an adventure I’m looking forward to sharing. We explored different countries and cultures and met some of the most beautiful people. I can’t wait for all of you to meet them soon! This is just the beginning and I am excited to be sharing every detail about this campaign with you along the way,” says Arjona in an Instagram post.
This new female fragrance it’s a real turning point for the brand, starting from the eco-friendly bottle made with recycled materials. The new feminine fragrance features tuberose and Madagascan vanilla heart notes; bergamot, orange blossom and jasmine top notes; with cedarwood and white musk notes as its base. My Way is made with sustainably-sourced ingredients and features a new bottle-refill system that promotes circular economy consumption practices.
“My Way” is already available in exclusive for the e-commerce Armani Beauty and will be globally launched on August 23rd and the campaign is scheduled for September 6th.
