Following the launch of the OZWORLD digital metaverse experience on April 15, the physical footwear collection has officially arrived. The new OZWORLD series consists of new interpretations of Adidas’s classic OZWEEGO and OZELIA and two new silhouettes OZNOVA and OZWEEGO META.
The OZWEEGO series features a mesh base and leather upholstery structure, while the Ozelia series comes in an elegant aerodynamic shape with liquid and smooth lines. To complete the assortment, there is the new OZNOVA sneaker released in a texture mix of upper fabric, suede, and semi-transparent rubber.
The sneakers can be tried on virtually on the OZWORLD Experience website, the world’s first platform for avatar creation generated by personality-based artificial intelligence in collaboration with Ready Player Me. Users from the website can generate unique avatars and choose their favorite OZWORLD footwear for them.
A preview of the OZWORLD metaverse experience is accessible here, with a full launch coming on April 28. The footwear collection is now available on the adidas website and at select retailers.
