2020 was a particular year for Louis Vuitton, full of initiatives, collaborations, and projects that have further made the French brand one of the most desired in the fashion system. Virgil Abloh, despite all the difficulties caused by the pandemic, was able to take care of every single aspect of the brand. Whether it’s the smallest details or the choice of a location for his fashion shows, not to mention the invitations.
For Abloh, an invitation to a fashion show is much more than just a social event to attend. Regarding his Off-White and Louis Vuitton brands, the designer has always shown himself ready to amaze the public with his creativity and imagination. Especially the fashion elite present at its fashion shows.
Season after season, show guests were given the most bizarre items as a form of invitation. But these have always assumed a precise meaning, linked to the main theme of the collection to which they refer. And after the wall clock that runs in reverse, the kite covered with the LV monogram and a mini container, here comes the latest found in a black box. It is an assembled wooden airplane featuring the iconic LV logo printed on the wings and tail in a light green color. All carefully placed in an orange box that represents an assembly kit complete with instructions for use.
If it may seem a fun and playful element at first glance, ready to make the rounds of social media, know that there is a much broader message behind this choice. It is yet another reference to the concept of travel that resides in Maison’s deep heritage. The desire to keep the tradition alive even though the fashion shows are entirely broadcast in streaming. The designer, therefore, chose to maintain good habits as he would have done under normal circumstances. He took the opportunity to offer the guests an experience that tries to simulate ordinary life moments.
We have to wait for the fashion show that will air digitally this Thursday, January 21, at 14:30. The long-awaited opportunity for top fashion addicts to discover everything Louis Vuitton has in store for next season.
