Donatella Versace is not made to stay in the shadows for too long. The iconic sister of Gianni Versace, who has been at the helm of the family brand for years, now has other plans in mind.
The designer is about to launch a new fashion and beauty brand in partnership with Revolve Group.
The name, creative vision, and the first launch—which is expected to start with the beauty sector—will be unveiled in the coming months.
All we know so far is that Donatella will serve as creative director, overseeing not only product creation, but also the image, communication, and cultural identity of this new brand.
Nothing that the designer has not already brilliantly proven she knows how to do in the past.
One and a half years after bidding farewell to Versace in March 2025—when, after nearly 28 years at the helm of the brand’s creative direction, the designer is ready to dive back into the game with this new personal and professional chapter alongside one of the most renowned e-commerce giants.
Founded in 2003, fashion reseller Revolve has continued to record exponential growth year after year, with total revenue reaching $1.23 billion in 2025.
“Donatella is one of the essential creative voices of our time. This partnership offers that vision a completely new platform and the freedom to build something from the ground up. By combining Donatella’s creative authority with the technology, infrastructure, and global reach of REVOLVE, we have the opportunity to create something truly distinctive—and to build it for the long term,” commented Mike Karanikolas, Co-Founder and Co-CEO of Revolve Group.
Donatella’s extremely pop stylistic signature blends perfectly with the media potential of a brand like Revolve.
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“Donatella has an extraordinary instinct for what the next generation wants and an unmatched ability to connect fashion with culture. That is what makes this partnership so exciting,” added Raissa Gerona, Chief Brand and Partnerships Officer of Revolve Group.
“I believe creativity must be bold, inclusive, and alive in the world. I have always been inspired by the next generation—in music, film, art, and, of course, fashion. This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion. Revolve understands something I deeply believe in: culture is born from connection. Together, we want to create that connection with a new voice, a new look, and a new energy,” stated Donatella Versace.
