After its recent entry into the world of cinema with the creation of the film house Saint Laurent Productions and its debut at the Cannes Film Festival with two films, Saint Laurent is the latest luxury fashion house to enter the world of fine jewelry. Just under a week ago, the French Maison announced the launch of Saint Laurent Haute Joaillerie, the brand’s first official high jewelery collection.
Saint Laurent is certainly not the first luxury fashion house to decide to expand into the high jewelery market. Among the brands that have recently entered the jewelery sector we can in fact mention Prada, Gucci and Balmain, while artists of the caliber of Dior and Chanel have started this type of production decades ago.
The new collection of precious jewels from the historic Parisian Maison is the highest expression of the luxurious Saint Laurent style. The jewels designed by creative director Anthony Vaccarello and described by the brand as “functional and collectable pieces”, are characterized by their timeless value.
“They are at once novel and suited for endless future use regardless of seasons and trends.”
Although the brand has always sold accessories, this is the first collection dedicated entirely to fine jewelry and features rings, earrings, cufflinks and necklaces crafted in yellow gold, white gold, diamonds and other precious metals, many of which reproduce the key motifs of Saint Laurent. This includes for example the Cassandre motif, the famous vertical YSL logo, often seen as a heel replacement on sandals and pumps and as a closure for bags, and the oversized chain Maillon motif.
In the campaign of the collection, shot by Juergen Teller, we find the brand’s chunky bangles combined with elegant jersey evening dresses and other pieces of the line stacked and worn all together, underlining the brand’s rich bold attitude.
Especially under the guidance of Antony Vaccarello, Saint Laurent has made of jewels a key feature of its aesthetics, strongly present on its catwalks too. In the past fashion shows of the Maison, cuff bracelets, hoop earrings or pendants often appear, all characterized by showy maxi shapes and a gritty but super chic soul, some lines of which are also found in this new collection.
The collection is already available online and in selected Saint Laurent stores and some pop up stores in the main capitals. But how much do these signed masterpieces cost? Retail prices range from around 700 euros for an 18-karat gold Cassandre logo earring up to 45,000 euros for an oversized gold chain bracelet.
