Zara has opened a megastore in Beijing, in the Wangfujing shopping street: with 3500 square meters divided over four floors, the store establishes itself as the largest in the entire Asian continent. The shop was built according to the latest environmental standards: energy consumption will be reduced by 20% and save up on water consumption. A great sign of recovery by the Inditex Group that during the pandemic, announced the closure of over 1000 stores in Europe and Asia.
Zara, a giant in the fast fashion industry opened its first store in China in 2004. Since then the label opened 191 stores across the country, as well as 52 Zara home boutiques.