For their September Issue, the most important of the year, Vogue Italia release a 100 different covers, each one of them dedicated to models, actresses, artists, common people, each one of them special and with a story to share. The numbered covers became a work of art, a manifesto of the fashion industry that celebrates diversity. “Last April, when we decided to leave our cover white, we were convinced that silence was the right message of respect and reserve. Now instead, with the onset of a new season that will, in many ways. be crucial, we think this is the moment to raise our voices and talk about hope and beauty,” writes the editor-in-chief Emanuele Farneti. “For the first time, we have created 100 printed covers. Each of them is dedicated to an individual protagonist — different by age, physical appearance and the colour of their skin. It is the portrait of a community that, having waited diligently, now finds itself making a fresh start, within the new context of distancing and restrictions”.
The cover stars include iconic supermodels like Cindy Crawford, Pat Cleveland, Patti Hansen, Donna Jordan, but also the top models of the moment like Kaia Gerber, Bella Hadid, Julia Nobis, Freja Beha Erichsen, Sasha Pivovarova, Irina Shayk, Alek Wek, Raquel Zimmermann, Saskia De Brauw, Rebecca Longendyke, Emily Ratajkowski and Paloma Elsesser. Actresses like Chloë Sevigny, new faces and represents of the LGBTQI+ community like Indya Moore, Juno Mitchell and Cici Tamiz, black activists like Bethann Hardison. And then Ugbad Abdi, the first model to walk a runway while wearing a hijab, or Precious Lee the first plus zide model to star in a Sport Illustrated cover. But also Cameron Russell and Trish Goff, part of the #metoo campaign, the model Ash Foo back on the runway after a year of battling with cancer. Models, activists, writers, photographers, artists like Dominique Duroseau that explores themes such as racisms and feminism. Of course, there’s still common people like the Uber driver Debra Solomon, and the softball player Jade Meehan. “The idea is very simple: more is more,” said the publication’s creative director Ferdinando Verderi, who conceived the project. “We wanted to challenge the standards of quantity with which fashion has always measured itself, to express a desire for rebirth and to celebrate diversity and uniqueness in a way that becomes a collective experience.”
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@SaskiaDeBrauw 100 covers, 100 people, 100 stories The September Issue of Vogue Italia #VogueItalia100 —— 100 stories, 100 interviews directed by @FerdinandoVerderi for Vogue Italia Styling @mr_Carlos_Nazario DOP @Stuart_Winecoff Videos edited by @EmilyOkudaOverhoff Full credits: Editor-in-chief @EFarneti Creative director @FerdinandoVerderi Casting Directors @pg_dmcasting @samuel_ellis @ DM Fashion Studio Hair @Jawaraw @artpartner using @dysonhair Makeup @SusieSobol_makeup @julianwatsonagency Color Grading by @JamieNoble_colour @Studio__rm On set production @Alexispf @apstudioinc