24 goals to reach before 2020 to become a fully ethical and sustainable brand. It’s “Make It Possible“, the new sustainable project launched by Tommy Hilfiger, which announced their commitment to finding new innovative solutions to support the planet. “Over the last decade, we’ve been working hard to do the right thing for the planet and the people and with Make it Possible, we’re taking it a step further. It’s our chance to make some big changes. One area we’re focusing on is circularity. We promise that by 2025 every Tommy Hilfiger garment will be designed to be reusable and recyclable. As well as making sure we only use cotton from sustainable resources (oh, that’s another one of our promises,” said the brand in a statement.
This strategy can be summed up if four fundamental points: Opportunity for All, Made for Life, Everyone Welcome and Circle Round. Each one of them is based on the circular economy and inclusivity, to create a fashion system without waste and open to everyone. Every product needs to complete a circle of life completely sustainable, and reach every fan of the brand. Plus, the brand is committed to offering job opportunities to everyone in the company.
Learn more about it here and all the results achieved until today by Tommy Hilfiger.
