When it comes to PUMA it is impossible not to mention the Suede, a model that, since its launch in 1968, has contributed to make the brand a point of reference in the world of sport and beyond. Born as a running shoe, the PUMA Suede has its roots in street culture and has become an everlasting style icon over time thanks to a long series of co-labs and famous appearances, from Rihanna to Karl Lagerfeld.
The sneaker debut is associated with the victory of gold and bronze medals in the 200 meters by Tommie Smith and John Carlos respectively during the 1968 Olympics held in Mexico City, a sporting event known for the protest staged by the two athletes against the discrimination of the black community at that time. Since then, the horizons have opened up for the low silhouette of the PUMA house, which has passed from the feet of Walt “Clyde” Frazier, NBA player of the New York Knicks and the Cleveland Cavaliers, to those of the b-boy crews of the streets of NYC.
Now, the model returns in its updated version: the PUMA Suede Classic XXI will be available in different colors, complete with the classic upper in suede, in addition to the Puma Formstrip on the sides and the branding on the sneaker tongue to leave intact the charm and recognition of the shoe.
The PUMA Suede Classic XXI can be purchased on the AWLAB website, in the PUMA stores and at selected retailers in black and red colors. For other colorways and special collaborations, we will have to wait for the arrival of 2021.