Women in the last period have gained some prominence in society. Moving from the world of fashion where more and more female designers are present to the world of politics, the female gender has acquired its place and its role. And so to conclude the decade in great beauty, in Milan it was decided to open the first store in the world of sports style entirely dedicated to women called Here by AW LAB.
A revolutionary space of creativity and sharing that has been in Corso Garibaldi 12 since December 19th. The Only Women Hub created by AW LAB is not only designed to buy casual and sporty garments and accessories, but inside customers can create, invent, share and discover new trends together. A very current project that has the ambition to host the most exclusive collections, the limited editions, the special make-up of the main international sneaker, street apparel and lifestyle brands. Many guests, meetings and initiatives, all available to customers.
Two floors for 160 m. of an interactive space where the female audience can show their looks, share them through Here’s social media channels and become protagonists of the brand’s advertising campaigns. The maxi 5-meter catwalk at the entrance is designed as an interactive catwalk where celebrities parade and the digital totem, on the first floor, is the new generation display to create their own looks and share them on social media.
Inside there are sneakers and casual shoes by Nike, adidas Originals, Converse, Dr. Martens, Fila, Jordan, Puma, Reebok, Tommy Hilfiger, UGG, Vagabond, Vans, VRL and the first special edition of Bata for AW LAB. All brand partners will present exclusive activities such as talks, workshops, photo shoots, contests, meetings with people from the Italian art scene and everything that customers will offer inside HERE!
The perfect kingdom for all women who want to experience and express themselves. A space where the concept of power woman is highlighted in every detail!
