THE NEW FENDI LABORATORY IN TUSCANY

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In the last month, Tuscany is experiencing an important role in the Italian and non-Italian economy. The centuries-old skill and skill of its craftsmen meant that last week the French brand Balenciaga announced its first leather goods production workshop and training center in Cerreto Guidi, and now followed by the Roman brand Fendi.

So after an initial agreement made in February 2019, there has been the laying of the first stone in recent days. Actually, to be more precise, of the first tree: a typical turkey oak typical of the Tuscan-Emilian Apennines, which marks the start of work on the new plant in Capannuccia in the municipality of Bagno a Ripoli. After two years and where the glorious and historic Brunelleschi furnace once stood, in 2022, the project is to build a new development and research center, modeling workshops, offices, and canteen on 13 thousand square meters total.

The architects of the Milanese studio Piuarch took care of the design, with an investment of 57 million euros. ” The goal achieved is the result of a team game between institutions, public and private and is also an example of how, sometimes in a very simple way, guaranteeing first of all answers and certain times, new people can be supported and helped investments ”, comments the president of Tuscany, Eugenio Giani, present at the inauguration of the yard.

Historic luxury fashion house founded in Rome in 1925 with furs and today a leader in fashion, Fendi has been present for over thirty years in the municipality on Florence’s outskirts. It has more than two hundred shops around the world, including over a dozen boutiques in Italy.
Despite the difficult times for fashion given the health emergency still underway, 527 artisans will work in the new Fendi research and production center, indirectly involving at least 800 other workers.

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