Each party is a starting point for the big brands to create an accessory, a garment, or a collection, giving life to amazing and appetizing limited editions. In particular, this time the big brands have decided to take as a reference the Chinese lunar new year which will be celebrated on Saturday 25 January. The capsule collection theme? The mouse. A zodiac sign that in the horoscope of the former Celestial Empire is a symbol of charm and charisma. Fascinating, just like the fashion capsule collection dedicated to him.
And below you will find a mini guide proposed by us of MVC Magazine to make a good limited edition and discounted shopping (NB. We are still in the sales period!)
Let’s start by offering you the hand or shoulder bag of the Italian brand Tod’s. A rigorously red accessory with many small mice on top but to which are added bright red clutch bags, bracelets with dedicated charms and bags in super soft bichromatic leather, powder pink and red, with contrasting handle and maxi logo with golden glares.
The French brand Chloé has made small animals appear on its Icon It Bags, but not only. Even small accessories such as wallets or garments to wear such as T-shirts and shoes have been made.
Fendi celebrates the year of the mouse with an exclusive collection designed in shades of pink gold and embellished with a special touch of gold and red depicting the mouse motif. Furthermore, in some Fendi Boutiques such as Milan Montenapoleone, Rome Palazzo, Paris Avenue Montaigne and London New Bond Street there will be animations dedicated to the New Year to celebrate the beginning of the new decade together with the Maison.
Marni launches a ready-to-wear collection in which denim jackets with shearling collars are presented, combined with trousers with contrasting patches and shirts in cotton peopeline with ruffles. The image of the mouse also appears on top inlaid in the colors of red, pink and mustard, on ribbed wool hats and socks. The capsule also includes satin pumps and ballerinas with bow, as well as Fussbett sneakers in suede. Bijoux could not be missing.
Prada’s iconic triangle logo is reinterpreted in red – one of the main symbols of the Chinese New Year which represents luck, prosperity and happiness – embellishing the collection dedicated to this holiday, perfect and timeless for these eternal moments. The capsule offers exclusive clothing, bags, shoes and accessories for her and him. A special packaging in shades of red and dedicated windows complete the offer.
But then there are those who have gone so far, also concluding contracts.
Gucci surpasses all and creates a capsule collection in collaboration with Disney by proposing a clothing line dedicated to the most famous mouse in the world, Mickey Mouse.
While the Etro brand brings up the second most famous mouse of our childhood, Jerry, on bags, scarves and Paisley printed shirts, made in collaboration with Warner Bros.
Finally, let’s not forget that someone has done things even bigger. We are talking about the British brand Burberry that has decided to fly to the Rising Sun to present its capsule collection (we had them here).
If you are wondering why so many brands have invested and created collections on the Eastern New Year rather than on our Western one, the answer is simple. They are the new market that drives our fashion.