Ferrari races on a new track. But this time, that of fashion. With this collection, the Maranello house wanted to expand its lifestyle offering. His debut in fashion took place in parallel with the opening of a new restaurant directed by Massimo Bottura and the restyling of the store dedicated to the brand’s clothing offer. The Ferrari collection bears the signature of Rocco Iannone, former creative director of Pal Zilieri, who gained experience in the ateliers of Dolce & Gabbana and Armani. Iannone’s intention immediately became clear: to mix the engineering design values of the Ferrari team with a keen eye on the latest trends. The ease with which he has interpreted them is a sign of solid confidence for this and the following collections.
The show, complete with a parterre of guests in attendance, shows a total of 52 looks, 80% of which are defined as totally unisex, with inclusive sizes ranging from XXXS to XXXL. The impeccably tailored cuts alternate very wisely with casual silhouettes without falling into the apparent canons of sportswear. The iconic color palette reinforces a robust stylistic identity that is applied to clothing from the field of engines. For example, the racing belts that turn into extra-long belts; just as the aesthetics of the uniforms worn by the pilots are reinterpreted in the form of tailored suits; materials such as carbon fiber go from car livery to Pret-à-porter garments. There were also collaborations with PUMA for sneakers and Ray-Ban for the eyewear section.
Iannone’s approach was undoubtedly the right one. The art director introduced Ferrari into fashion with an outstanding balance. However, the identity of any brand is refined collection after collection, and this is only the first chapter of a long adventure. For now, it seems that Iannone has undoubtedly captured the attention by doing what he had to do: leaving the audience curious to see even more.