“Dior chez moi”, or rather translated “Dior my house” is the brand new capsule collection by Dior and created from a stylistic idea by Maria Grazia Chiuri. An important novelty proposed by the famous fashion house to be chic and fashion even at home. A welcoming title, a unique collection characterized by infinite class and elegance. The capsule collection consists solely of indoor design.
“Dior chez moi” was born during the lockdown period. This new life inside our homes undeniably pushes the tireless “fashion addicted” to combine style and elegance in a new way that favors comfort and ease. A new fashion paradigm made of pyjamas and slippers, swimwear, bathrobes and dressing gowns. But that’s not all: even cardigans and parkas to show off outdoors. The pieces in this collection also stand out for a unique motif designed by Pietro Ruffo, a Roman artist dear to the artistic director of the Dior fashion house, who redesigned his zodiac motifs, a tribute to the superstition of Monsieur Dior.
The advertising campaign dedicated to the “Dior chez moi” collection stages (through a short video) the sweetness of life and being comfortably at home, surrounded by refinement, class and elegance. An elegant invitation to stay warm, at your own home. An excellent proposal for hardcore home lovers, through a home-wear wardrobe decorated with delicious delicacy and class. Unmistakable style of Maria Grazia Chiuri.
Although we are experiencing a difficult period due to the Coronavirus epidemic, fashion does not stop but rather seeks and creates beautiful and comfortable solutions, appropriate to our new needs in a daily life that takes place mostly within the walls of our apartment.