Is it possible to change the fashion industry? Reset and start from zero by finally putting quality over quantity? These are the questions posed by the Council of Fashion of Designers of America and the British Fashion Council. The two organizations signed an open letter directed to the members and invite them to reflect on the future of fashion post-coronavirus. Thanks to the strong bond between the CEO of the CFDA Steven Kolb, as well as the Chairman, Tom Ford, with the CEO of the BFC, Caroline Rush, they were able to find commune ground.
The proposals reflect on the open letters that already circulate online, like the one written by Giorgio Armani that shared his concerns on the current situation with WWD, and the one published by Dries Van Noten, signed by 40 designers and retailers from all over the world. All the documents agree on something: the necessity to start from noting, with a radical and prompt change.
The communication that appeared on the CFDA and BFC websites, touch many points. First of all, stress on the strong impact that the pandemic had on the fashion capitals, and the necessity to consider this moment as “an opportunity to re-think the way we all work and showcase the collections”. Then, they encourage brands, designers and retailers, used to the fast and frenetic rhythm of the fashion industry, to slow down. Too many goods, too many deliveries, too much waste.
The fashion industry as we know it, in one way or another, seems destined to change. The transition toward the future needs to go under a total reset. For now, the Kering and LVMH group still haven’t said anything about it.