Presented in an innovative campaign, the new Balenciaga runners stand out for their usual originality.
For the campaign’s realization, the brand has availed itself of the collaboration with the contemporary artist Ikeuchi Hiroto and the robotics manufacturer Skeletonics.
Photographed by Andrea Artemisio, the models wearing the new Ready-to-wear, Jewelry, Bags, and Balenciaga Shoes are equipped with exoskeletons designed by Ikeuchi in collaboration with Skeletonics. The creations will be exhibited in the recently reopened Balenciaga Aoyama flagship store in Tokyo, in selected locations throughout Japan, and the Paris Montaigne flagship store.
Recently the brand had presented the new hyper-technological glasses inspired by the movie Matrix.