After the Milanese store in Piazza Cordusio, Uniqlo would be willing to increase its presence in our country. In an interview with Il Sole 24 Ore, Tadashi Yanai, founder and CEO of Fast Retailing anticipated some of the company’s plans. He confirmed his intention to open three new stores in Rome, Florence and Turin.
According to Yanai, Fast Retailing will close the fiscal year with revenues up 10%, despite having completed the first quarter of the year with still declining results. The choice to focus on new physical openings would be linked to Yanai’s idea of the online experience: It is ill-suited to do justice to the purchased product and shopping experience. Before being able to inaugurate its new stores, Uniqlo will have to find locations capable of satisfying the demands of the brand. Spacious locations located in strategic places for shopping.
Despite the late debut in our country, the impact of Uniqlo in Italy was undoubtedly positive. Beyond the economic success, the Japanese company has managed to establish itself in the collective imagination by embracing a large slice of the public, from the more fashion-oriented to the more casual, becoming the natural alternative to the big names in fast fashion. In this sense, it will be interesting to see where Uniqlo can arrive by exiting the Milanese square to expand into other Italian capitals.
