The company founded four years ago by Kim Kardashian is really on the crest of the wave. Earning an estimated $4 billion since the start of this year, the reality star has decided to expand her SKIMS brand to include menswear.
In this regard, a grand launch campaign could not be missing.
After having found enormous success in the women’s clothing sector, with campaigns featuring protagonists such as Ice Spice, Cardi B and Carmen Electra, the shapewear brand is ready to make its debut in men’s clothing with a line of underwear mainly oriented to activewear, which includes extremely comfortable boxers and t-shirts with super soft fabrics.
The collection was launched with a campaign studded with stars from the world of sports, namely footballer Neymar Jr. together with the NFL Defensive Player of the Year, Nick Bosa, and the NBA All-Star, Shai Gilgeous-Alexander.
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Created by longtime collaborator Donna Trope, the campaign portrays each athlete in their area of excellence, highlighting pieces from the new collection. The trio of athletes with sculptural bodies in fact juggle in front of the camera playing with the balls typical of each game, demonstrating the SKIMS garments’ versatility and elasticity.
The new range will include the Cotton, Stretch and Sport collections, with cotton essentials that support sports performance and movement, designed to be worn under training clothes. Both the boxers and the t-shirts and tank tops boast extreme comfort, perfectly wrapping the body with shiny but at the same time soft and breathable fabrics.
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The SKIMS Mens collection is scheduled to release on October 26th, starting from 9.00 am on the SKIMS website.
Meanwhile Kim Kardashian, proud founder of the brand, has given some more information on the upcoming drop.
“The expansion into the menswear space is a major milestone for the brand and a testament to SKIMS’ commitment to providing solutions for everybody,” said Kim in a press release.
“To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women. I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products”.
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