RAF SIMONS X FRED PERRY

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There is all the cultural research of the Belgian designer related to youth subcultures from the seventies to the nineties in the new collection between Raf Simons and Fred Perry. An SS20 collection of unisex garments that tell the punk “Do It Yourself” attitude.
The Belgian designer, recently called on to co-direct Prada with Ms. Miuccia (article here), has never hidden his strong link with Youth Culture. “When I started, I focused on young people and subcultures, and Fred Perry was an important source of inspiration,” said Raf Simons.
The focus is on the photographs by Gavin Watson and George Plemper, taken from an archive of almost 20,000 images made in over 35 years of work and preserved today by the YOUTH CLUB Preservation Program – the non-profit organization that works to preserve, digitize, share and celebrate the images of the history of youth culture.

 

A new Fred Perry x Raf Simons series consisting of polo shirts, t-shirts, shirts, crewnecks or hoodies are decorated with photographic prints and applications that reproduce some of the most representative images of Watson. The unisex collection is declined in the classic colors of black, blue and white, and characterized by the symbolic laurel wreath of the brand that appears on the garments as if it were a silver brooch. A badge of youthful as well as cultural aggregation.

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