PUCCI POINTS TO GENZ AND CHOOSES SUPREME

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The impossible collaboration we have been waiting for has arrived. Supreme, together with Emilio Pucci, releases a brand new drop, perfect for illuminating summer 2021. The collaboration between two fashion giants brings into conversation languages that are only apparently distant, thus opening up many exciting interactions. Supreme, fresh from the opening of the store in Milan, confirms the rule of opposites that attract.
The Pucci Maison commented on the news of the collab: “We are enthusiastic about this collaboration. Pucci’s strong heritage and tradition, combined with Supreme’s youth culture, has given life to an incredible collection that allows us to establish an exclusive dialogue with the new generations.”
For spring summer 2021, the Florentine Maison has partnered with Supreme, creating an unprecedented collection consisting of 14 pieces featuring two archive prints: Tulips (1965) and Fantasia (1970). The collection includes an extensive range of male wardrobes. From the silk tuxedo jacket, the sporty nylon suits and shirts and T-shirts with printed and embroidered logos are also contaminated with colorful and psychedelic prints.
There is obviously no shortage of hooded sweatshirts with matching trousers, the new Box Logo, and football shorts from the Supreme lexicon. These join a series of accessories that complete the Supreme Emilio Pucci total look: sunglasses, hat, belt, and a Zippo. Today Emilio Pucci enriches his narrative while James Jebbia’s brand embellishes his lexicon with new decorative codes.

 

The Supreme x Emilio Pucci collection will be available from June 10 in Supreme stores, on supremenewyork.com, and from June 11, on emiliopucci.com. David Sims shoots the countryside lifestyle images.
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