maria vittoria cusumano, philipp plein, lucia bartoli


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On the occasion of the opening of the new Philipp Plein store in Rome, an exclusive cocktail party in the boutique, where the new collection is exhibited and presented, introduces the evening event organized by the designer. The sparkling and rock look, with its sexy and glam appeal, is the hallmark that permeates not only the layout and mood of the boutique but also, of course, the brand’s new collection: shocking pink mini dresses, sweatshirts and furs, bickers with studs and t-shirts with fine details, fringes and rhinestones. The corridor at the entrance of the store is dedicated to the display of sneakers, each framed by circular neon lights, arousing the modern and bold atmosphere that has always characterized the fashion of Philipp Plein.

philipp plein e maria vittoria cusumano
Philipp Plein e Maria Vittoria Cusumano all’inaugurazione della nuova collezione

To celebrate the opening of the boutique in Via del Babuino 59, Rome, Philipp Plein transforms the location of the Lantern of Fuksas into a true paradise of charm and unrestrainedness, a shocking pink universe full of fun and unmistakable style of the brand. From 21.30 we change Location and raise the volume of the music. At the opening of the elevator doors, a wall covered with teddy bears with the inscription “I don’t share my toy $” welcomes the guests of the party, catapulting them immediately into a total pink universe.


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This is how the designer’s “playground” comes to life, made up of balloons, popcorn, toys, pools with plastic balls, jukeboxes, all strictly pink. Among the most entertaining attractions, there is also a mechanical bull and an elaborate bohemian style wall of mirrors.
To surprise all the guests is also the appearance of Milanese trapper Sfera Ebbasta, who performed alongside the designer, with two of his most famous pieces: Happy Birthday and Pablo.

Maria Vittoria Cusumano, Ezia Baronio, evento philipp Plein
Maria Vittoria Cusumano e la PR Ezia Baronio

Among the most important guests of the evening we have Nicole Williams, Maria Perez, Ludovica Pagani, Tammy Hembrow, Lucia Bartoli, or Philipp Plein’s partner and the entrepreneur and influencer Maria Vittoria Cusumano who for the occasion wore an amazing one-shoulder sweatshirt signed Le Piacentini.
Fun, recklessness and an ironic aesthetic sense of artificiality are the keywords with which Philipp Plein’s 17-10-2020 event could be summarized.

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