PERSO BY L’ORÉAL: THE MAKE UP OF THE FUTURE

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How many times have we never been satisfied with our foundation because it highlights the detachment between neck and face or with our lipstick that never has the desired or imagined hue in our mind. But from today enough problems. Thanks to a smartphone app, now all women can have perfect and velvety skin.
We are in Las Vegas where until tomorrow January 10, the CES 2020 (Consumer Electronics Show), the electronics fair with all the news in the field of artificial intelligence and technology, is staged. A sector that is also increasingly involving the world of aesthetics, from new DIY hair colors to 3D fake nails. And today thanks to Perso, the device presented by L’Oréal (launched on the market in 2021), each of us will be able to create custom creams, lipsticks and foundations.
Perso is an intelligent mixer equipped with a 3D printer. But how does it work? The first step is the dedicated app, which analyzes the skin through facial photos, combines the environmental conditions in which it lives, such as the presence of pollen, humidity, UV rays, temperature, air quality, and then voila, created the “recipe” for 100% made-to-measure creams and foundations. The customized mixture comes out of the three holes in the upper part of the dispenser, which contains three interchangeable cartridges inside, which can be purchased once finished through the app.
This also applies to the personalization of lipsticks, an almost infinite choice of shades to try according to the mood, the look you want to wear or the latest trends on Instagram.

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