2 mins read

Shoes addicted, it’s your time! Do you want to win a signed shoe no less than Jimmy Choo? Now you can by participating in their contest. No Made to Order service, but with a competition open to all. The Creative Director Sandra Choi in these days is asking the Jimmy Choo community to participate in the Choo Sketch competition.
The invitation is to design and design the shoes of dreams, and once made, send it via email. Then there will be a first selection made by the designer, who will choose the ten best sketches, which in turn will be posted on the brand’s Instagram profile, and voted directly by the community. This will lead to the five winners and their shoes will not only be part of a single capsule collection, but the individual “talent” will receive a copy of their own designed pair.

View this post on Instagram

Introducing #CHOOSKETCH: sketch your fantasy shoe and your design could be part of a capsule collection sold for charity. It’s important to try to keep a positive mindset during these challenging times. The world is fighting something invisible to the eye that can be mentally and emotionally draining. For me, nature has always provided much needed escapism, watching the world continue to flourish as our usual way of life is interrupted has been enlightening. Mother Nature continues on in its own rhythm; spring is just starting and the blossom trees in my garden are providing a much needed light at the end of the tunnel. Never more have we needed to look to things that help our minds keep calm and stay positive. For my first #CHOOSKETCH I have created a fantasy shoe that takes inspiration from the pure beauty of blossom, contrasting against an infinite blue sky backlit with rays of golden sunlight. Our lives are on pause but nature continues to weave her magic, that helps to fuel my optimism – Creative Director @SandraChoiOfficial. Visit our Stories to see how you can take part in #CHOOSKETCH

A post shared by Jimmy Choo (@jimmychoo) on


The deadline to register for the creative competition is May 15th, while the winners will be announced on June 8th. All information of Choo Sketch, as well as the conditions of participation, are available on the official Jimmy Choo website.
I wanted to share my love of drawing and sketching with the community, in the hope that there would be a moment of escape since we are all united in this moment,” said Sandra Choi. This contest, like the coloring book by Manolo Blahnik (here the info) supports the thesis that creativity is a good recipe for fighting quarantine stress.

Previous Story


Next Story


Latest from Fashion-eng