As has already happened for Louis Vuitton, Off-White has not announced (and seems to have no intention of doing so) the successor of Virgil Abloh.
In the brand’s future, there is the debut of a genderless beauty line and a collaboration with the group of restaurants Caviar Kaspia. The most immediate future will see not only the debut of a partnership with Church, a project conceived by Abloh before his death, but also that of the brand on TikTok. Through the new Live Lineup feature, the brand will give users the opportunity to follow the show by choosing a series of different shots, thus being able to interact actively, a novelty compared to what Prada and Louis Vuitton have done in the past, to name a few, who had broadcast their live shows in the classic single-camera mode. An initiative that represents an attempt by the platform to bring brands closer to the TikTok community, but also a choice in continuity with the desire to renew itself carried out by the brand. “TikTok is a platform unlike any other and a safe place for freedom of expression, entrenched communities, and the endless sharing of ideas, creativity, and knowledge,” said a brand spokesperson.
The debut is scheduled for today on the Instagram profile.