Bayern Munich continues the sustainability trend in football by deciding to only issue tickets in the digital version. In short, no more paper for the Bavarian fans returning to the stadium. This was announced by Jan-Christian Dreesen, vice president of the club, who in the official note specifies that “such a change is necessary to reduce CO2 emissions”. Bayern has always been seen as a pioneering sports club. However, until now, he sent a letter to those who bought the ticket online with the purchase and ticket communication. This mechanism will be replaced with an e-mail.
The transformation into digital ticketing involves not only paper but also plastic. Annual subscriptions or chip cards will no longer be plasticized but digitized. The numbers of the transformation and the estimates of the reduction of the environmental impact are significant. “In addition to reducing the production of plastic and paper tickets, e-mail communication eliminates about 350.000 letters previously printed and sent by post. This is a valuable contribution to climate protection and resource conservation“.
The “revolution”, on which Bayern Munich arrives partially late, will begin as soon as restrictions allow fans to return to the Allianz Arena. All tickets and parking passes will be available immediately after purchase. On the one hand, digitization is an essential step in 2021. On the other hand, the aesthetics of the paper tickets that have made football history will be lacking.