CUSTOMERS DEMAND MORE SIZE INCLUSIVITY

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For the past few years, even if slowly, the fashion industry is becoming more inclusive. Plus-size models have been taking over the runways and the covers of some of the most important magazines, showing that you don’t have to be a size 6 to be beautiful. Now it’s time that retailers adopt some changes as well. Until today, the plus-size section is usually divided from the rest of the store, but soon things could be different. Already many department stores became more inclusive and extended its size range, while for example, in Italy it’s harder than we thought. 

“The client desires to enter a store and be able to find a wide range of sizes available,” explains Elena Mirò. “Dividing the so-called regular sizes from the plus-size ones is becoming very outdated: outside of Italy many famous departments stores already changed their policy. Brands must start to include a range of sizes that goes from the 23 until the 33”. So it seems that we’re finally moving forward and the fashion industry is starting to understand that plus size women want to buy high-quality products just like anyone else. Like Rihanna, that always adopted this policy with her Savage x Fenty collections

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