The effects of the post-lockdown crisis are affecting even the fashion industry. After increasing the prices by 9% of its bags, Gucci is about to launch a new strategy. As anticipates by the Kering Group during their first-quarter yearly 2020 report, the COVID-19 pandemic brought the industry to apply some changes and the group decided to focus on exclusivity.
Gucci announced that they will make some cuts to the distribution by reducing its Italian resellers from 38 to 110. From now on, the brand under the creative direction of Alessandro Michele, will focus on its flagship stores, that already contribute to the majority of its sales. Also, the designer decided that he will not take part in the Milan Fashion Week calendar, but instead present the collections at his own pace.