Nike has announced a partnership with Roblox to create a new virtual world called NIKELAND. Users will be able to dress their avatars in Nike-branded footwear and clothing.
Nike said in a statement: “There is a new place on Roblox for Nike fans to connect, create, share experiences and compete: NIKELAND. Nike created this bespoke world within Roblox’s immersive 3D space, building on its goal of turning sport and play into a way of life.”
On NIKELAND, visitors can use accelerometers in their mobile devices to transfer offline movement to online gaming, enabling real-life movement in the digital space.
The virtual world includes Nike buildings, courts, and arenas where players can compete in various mini-games, ranging from tag and dodgeball to “The Floor Is Lava.” The game is modeled after the company’s headquarters in Beaverton.
Metaverse has become a buzzword in the tech industry after Facebook renamed itself Meta. It’s a shared virtual world where people in the form of avatars can interact with others, attend concerts, and shop digitally.