LuisaViaRoma arrives in the gaming world with the new MOD4 app, a platform that combines online shopping with interactive gaming. The goal is to make the moment of shopping a moment of fun that allows users to obtain what they have bought virtually. A dress-up simulation game transforms users into real stylists who fill the virtual wardrobe with exclusive items that can also be found online.
MOD4 allows users to create an avatar that will follow them throughout the game experience. The virtual life simulation will also allow you to customize the avatar: from the haircut to the makeup, to the shape of the nose and the eyes’ color. Coming to the shopping part, the avatar can try out infinite combinations of items available on the official LuisaViaRoma website, participate in the fashion Challenges and appear in the posts that are published by users in the MOD4 Magazine section.
Each user who stands out for talent appears in the Trend section of MOD4 as Best players or Top Stylist. Still, above all, he wins: the first classified of the challenges win numerous prizes, including LVR Points to get exclusive advantages for online shopping, free shipping, or access to the Sneakers Club. In the MOD4 Magazine, users can read the news, find out who the best players are, take inspiration from the mood board, and much more. In the “Voting” section, you can vote for the outfits that define the challenges’ winners.
The LuisaViaRoma MOD4 APP launches a new dialogue between virtual and real.