Many are the brands and companies that decide to adopt the limited edition strategy for a specific event, collaboration or product, but is it worth it? When producing a limit edition product or even collection there are benefits but also some cons, producing fewer products mean a higher cost per product and at the same time, fewer people can buy those products. We could say that by rising the products, the company can overtake the loss but often things don’t work out.
Another key element to take into consideration is connected to the perception of the brand by the client, that is influenced by the limited edition products. If you visit a page of a website that sells limited-edition products and you check it out every day, and the products stay online for hours, the client will not think as an exclusive product but something that no one wants. Limited edition products are something that big brands can afford, and smaller brands need to carefully think about the pros and cons.
