Now it all comes back. Kim Kardashian ‘s visit to the Roman headquarters of Fendi did not have to do, as previously thought, with a hypothetical campaign linked to the “FENDACE” project. Instead, it concerned the development of another collaboration that directly sees the Maison and SKIMS as protagonists. The two brands have worked together to create a capsule collection. The purpose? Blending both aesthetics and affirming new stylistic identities.
In fact, on the one hand, we find Kim Jones, who has been appointed creative director of the women’s department, is trying to modernize the image of the brand by proposing various partnerships. On the other hand, Kim Kardashian wants to demonstrate how SKIMS is not one of the many brands founded by celebrities but approaches a genuine luxury brand in the fashion industry.
It is according to these two intentions that FENDI x SKIMS was born. A four-handed line designed to combine the concept of luxury with innovation. As stated by Kardashian herself in the Instagram post in which she officially announced the partnership. The category to which the products are aimed is that of modern shapewear that is contaminated by the silhouettes of underwear and the typical high fashion processes. These characteristics, therefore, predominate in articles that enhance the female forms of the body. The garments highlight a monogram in co-branding declined in both earthy tones and bright colors.
The collection will be released online on November 9th at 3 pm.