After a first collaboration in 2020, Jimmy Choo and Timberland bring their worlds together again for a new capsule collection whose main protagonist is the Original Yellow Boot by Timberland reinterpreted with the intervention of Sandra Choi, creative director of Jimmy Choo together with the young New York designer Shanel Campbell.
In fact, for this project the director of Jimmy Choo worked in partnership with the New York agency Harlem’s Fashion Row, which offers opportunities for young emerging Black and Latinx creatives like Shanel.
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“Working with Harlem’s Fashion Row and Shanel Campbell has brought a new dimension to the collaboration. Shanel infused the collection with her authentic New York creative point of view, a true New Yorker who lives and breathes the vibrant pulse of this dynamic city,” said Sandra Choi. «I like to mix and collaborate with other creatives, combine our DNA to create amazing models. This collection celebrates urban glamour, the eclecticism of the city’s dynamic community, a tribute to one of New York’s staples, Timberland boots.”
This collection’s mood lies precisely in the hybridization of styles and cultures that represents the spirit of an urban reality like that of New York and comes to life with the redesigning of a classic Tiberland sport item through the luxurious and fashionable lens typical of Jimmy Choo.
In this regard, the emerging creative Shanel Campbell said: “I was constantly asking myself, what does it look like when these worlds – Jimmy Choo and Timberland – collide? It was an amazing experience collaborating with another woman in a creative director role.
“It was also so inspiring because it’s like looking into the future that I want to have one day. I’m super excited to see my fellow New Yorkers wearing this collection, I feed off the vibes and energy of the city. Without a doubt my main source of inspiration are the people of New York, from people riding on the city’s transport system to the suits on Wall Street – they inform everything I create.”
the collection includes seven truly unique and instantly recognizable models for men and women, including two shocking pink velvet boots, one boot with a Swarovski-embellished collar, one knee-high black leather boot with removable harness, two classic nubuck boots with graffiti-style Jimmy Choo logo and a fully Swarovski-encrusted stiletto version available in a limited edition exclusively at Jimmy Choo boutiques.
The new Jimmy Choo and Timberland capsule is already available in Jimmy Choo boutiques, Timberland stores and some selected retailers.
