IPHONE 12 AND APPLE’S SUSTAINABLE MOVE

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With its recent Hi, Speed event, Apple unveiled its highly anticipated line of iPhone 12s featuring 5G technology. It’s the beginning of a new era and the California-based technology company highlighted its efforts to achieve their “environmental goals”.

Apple confirmed that, as part of its growing focus on sustainability, the iPhone 12, iPhone 12 Mini, iPhone 12 Pro and iPhone 12 Pro Max models will not be released with EarPods and power supply. Apple says, “As part of our efforts to achieve our environmental goals, iPhone 12 and iPhone 12 mini do not include a power adapter or EarPods. Use your current Apple power adapter and headphones, or purchase these accessories separately.” They’re also extending this policy to the whole iPhone family, that shrinks packaging, and more boxes per shipment means fewer shipments overall according to Apple. Customers who purchase a new device will find that the only accessory included with the phone will be a USB-C to Lightning cable. But the removal of these two accessories has not changed the prices, which remain substantially unchanged compared to last year.

According to Apple, this move will reduce carbon emissions, avoid mining and by making the packaging smaller and lighter it consume less resources for packaging per unit, this enables 70% more units to fit onto one shipping palette, thereby reducing emissions from transporting the phones. Also by not supplying EarPods with its newest releases and power supplies, they will reduce its carbon emissions by more than 2 million tons every year, which is equivalent to reducing 450,000 cars on the road every year. Apple hopes that the removal of traditional iPhone power supplies will promote MagSafe wireless charging.

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