We have already told you how the big brands immediately entered the Metaverse. Nike, followed by Adidas, and the beauty sector have not missed this precious opportunity.
Today it is the turn of H&M that has announced the inauguration of an actual digital store, absolutely identical to its physical stores. It is not, in fact, a simple e-commerce site but an authentic store with lots of installations, furniture, and products on display.
The only difference is that you can not go in the flesh but through a VR headset. Therefore, inside the immersive space, it is possible to buy a particular product in its physical and digital form to dress your avatar or do reconnaissance because of future purchases.
Everything was developed thanks to the collaboration with the specialized company CEEK, which created the Vr Concept Store in its CEEK City, where it is possible to make payments even with the cryptocurrency $CEEK.