Gucci announced his new partnership with mobile game Tennis Clash. Developed by Wildlife, Tennis Clash is the most realistic mobile game in the world, constantly on the Top 5 Sports Game both on the App Store and Google Play. The Gucci logo will be visible on the stands and the outfits of the players, starting from June 18th, with a special in-game experience: The Gucci Open Tournament.
Wildlife will add the 4 outfits digitally designed by Gucci for the two players available in the game, Diana and Jonah. The options will include, not only clothing but also sneakers, socks and accessories. From the Tennis Clash app, the players can switch to the Gucci website where they can buy the real version of the digital outfits, creating a new shopping experience that mixes real life with virtual life.
The users can also join a new in-game experience with The Gucci Open Tournament. The Tennis Clash’ tournaments are a limited time move in which the players can compete with each other and score the highest number of points in a series of matches, where it would be possible to use a special racket designed by Gucci.
This is just one of the many projects that Gucci worked on, that recently shared their new DIY campaign, Gucci The Ritual.
