Havaianas, the Brazilian brand known for its simple and trendy beach sandals, has started the perfect partnership with Gigi Hadid, choosing the model as its new global ambassador and officially releasing the fantastic shots of the new campaign.
Summer vibes and simplicity are the unmistakable elements that unite the brand and Gigi.
“To be the Havaianas global brand ambassador is surreal and a bit nostalgic,” she shares in the press release. “Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m very excited to be working with this team and I love that Havaianas is making a comeback. I’ll make flip-flops work from Paris to New York to the beach.”
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For years, Havaianas has been synonymous with quality and iconic design, and its dominant position in the beachwear scene is now consolidated. But recently its famous silhouettes have also conquered the catwalks, becoming a true trendy accessory. Once relegated to sandy beaches and poolside lounging, flip-flops are back in fashion, with the nostalgic wave of 90s and 00s style.
“Flip-flops are experiencing a moment of great popularity. From a simple summer must-have, they have become a true fashion statement. In this context, we are proud and excited to announce Gigi Hadid as our new global ambassador. Thanks to her influence in the world of fashion, we want to take flip-flops to new levels of style and recognition,” said Maria Fernanda Albuquerque, Global Marketing Vice-President of Havaianas.
The choice of Hadid as ambassador is therefore a winning one: the extreme popularity of the model and her natural and fresh aesthetic make her the perfect face for this revival.
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Absolute protagonist of the various Havaianas campaigns, Gigi wears some of the most iconic models of the brand, such as Brazil Logo and Slim Point, captured through the lens of her dear friend and photographer Alana O’Herlihy.
The images capture the carefree spirit of the brand, blending high fashion with that typical Brazilian ease.
The Slim Point and Brazil Logo models, which feature Gigi as the protagonist of the campaign, are already available for purchase on havaianas.com, in Havaianas single-brand stores and in franchise outlets.
