FASHION IN THE TIME OF CORONAVIRUS

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It is a topic that we are facing in all its nuances. From advice on what to see in the quarantine period, how to dress to feel good at home, to all the donations and help that are being done these days. Fashion could not do its part, especially in Italy. Fashion is one of the engines of Italy and it also demonstrates it in a time of difficulty like this that we are experiencing, reacting to Coronavirus with beneficial initiatives and donations to support the health emergency.

1.Among the first to take action, Dolce & Gabbana, through an important donation to Humanitas University, have launched a study to develop new diagnostic tools to help combat the advance of the pandemic.

2.The Chief Executive Officers and the President of Prada S.p.A. they donated two complete intensive care and resuscitation stations to each of the Milanese hospitals Vittore Buzzi, Sacco and San Raffaele.

3.With a donation of 50,000 euros, the entrepreneur Giuseppe Santoni inaugurated a fundraiser on gofundme.com, with the hashtag #NoiSiamoLeMarche, to support the Single Regional Health Authority (Asur) of the Marche region, in the strengthening of the departments of intensive care of health facilities in the region.

4.Sergio Rossi supports the ASST Fatebenefratelli – Sacco Hospital in Milan with a donation of 100 thousand euros and launching a challenge to all women who have loved to wear the brand’s collections for years. From 14 March to 20 March 100% of the transactions carried out on SergioRossi.com will be donated to the fight against Covid-19 also thanks to the support and collaboration of Diana Corp., the brand’s e-commerce provider since 2017.

5. Donatella Versace and her daughter Allegra Versace Beck have donated € 200,000 to the intensive care unit of the San Raffaele hospital in Milan in support of the fight against Coronavirus.

6.Edizione Srl, holding of the Benetton family, has donated € 3 million to support four hospitals, committed to fighting the Coronavirus emergency in Italy. The donation concerns the Luigi Sacco hospitals in Milan, Lazzaro Spallanzani and Agostino Gemelli polyclinic in Rome, Ca ‘Foncello in Treviso, the city of origin and the headquarters of Benetton.

7.The French group Kering, which includes many Made in Italy luxury brands – including Gucci, Bottega Veneta, Saint Laurent, Balenciaga, Alexander McQueen, Brioni, Pomellato and Kering Eyewear – donated 2 million euros to Italian hospitals .

8. # SEVUOIPUOI is the name of the fundraiser launched by Elisabetta Franchi on the Gofundme platform, with an initial donation of 50,000 euros, to support hospitals in difficulty facing the COVID-19 emergency.

9. The CEO of Bvlgari, Jean-Christophe Babin, has donated a new latest generation microscope bought thanks to the donation made by Bulgari to the Research Department of the Lazzaro Spallanzani Hospital in Rome.

10.The president and CEO of Gucci personally donated € 100 thousand to the Reggio Emilia healthcare company.

11.Malloni actively contributes to the fight at Covid-19, donating the proceeds from the sale of the limited edition shoe made for the brand’s 20th anniversary to the Fatebenefratelli Isola Tiberina in Rome.

12.The Armani group has donated € 1 million and 250 thousand to the Luigi Sacco, San Raffaele and Istituto dei Tumori hospitals in Milan, Spallanzani in Rome and to support the activities of the Civil Protection.

Nothing else should be added except a big THANK YOU!

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