After the last fashion shows presented in the Milan headquarters, Emilio Puccithis year decides to present his ss20 collection at the Permanente in via Turati. The work of PR Francesca Viberti, and of the Press Office manager Simone Bugliesi together with her staff, made this presentation deeply suggestive, the models appeared as tableau vivants on a metallic backdrop.
The attitude is the Luxury active, which pays tribute to the modern silhouettes designed by the Marquis Emilio Pucci in the early 1960s, offering comfort and sporty yet elegant clothing.
The absolute novelty of this season were the techniques. Machine made knitted suits with the Vivara maison print, taken from the archives of 1968, reproduced as perforated leggings and tight-fitting tops, translated into different vibrant and multidimensional print patterns on jersey, nylon, poplin or cotton, or combined with different processing for hybrid, versatile and sporting outfits.
The wardrobe is simple, light and practical, with a natural touch for eccentricity. Short dresses, luxurious tailored cuts, simple and fresh fit, elegant pajama-palazzo. The joy of life is expressed through fluid and easy-to-wear dresses, with scarves that are tied around the body or hair. For the evening, the embroidery presents graphic motifs from the 60s and 70s on bright and glamorous dresses.
The laser-cut wavy skirt further enhances the feminine dynamism, the Ciwaraprint softens into watercolor shades, giving vitality to the Pucci kaftans. The leather is perforated and embroidered as if it were Broderie Anglaise and the printed clippings decorate new imaginative versions of the classic shirt dresses. Of note as pop and flashy patterns of the collection, they are also used for sneakers and sandals.
The hours have passed and the event has ended, thanks Emilio Pucci for having given us for a while the carefree and fun, in a chic way, of the 60/70 years at the time of swinging london.