Dolce & Gabbana announce the first fashion show, open to the public and model, of the post-COVID era. The brand will showcase its new collection on the 15th of July 2020, at 17.30 in the gardens of the Campus University dell’ Ospedale Humanitas in Milan (Rozzano). A show in an open space that will conform to the social distancing laws to keep their guest, staff and models safe. The fashion show will be live-streamed on the platform of the first-ever Milan Fashion Week digital edition.
With this event, Dolce & Gabbana re-enter after 20 years in the official fashion calendar of the Camera Nazionale Della Moda Italiana. The brand left the CNMI in 1998 for creative divergences. “We’ve always been in love with Italy, with all its beauty and resources, and we’ve always invested our energies in support it and show it to the world. The fashion industry needs, now more than ever, positivity and unity. During such a delicate moment, we thought it would be important to join forces. We want to support the project “Italia We Are With You” launched by the Camera Della Moda and chose to be part of the Digital Fashion Week. This collaboration helped us solve our problems with the Camera Della Moda and being part of it was a natural consequence. We hope that from this, we can look together towards the future, giving to fashion the respect and attention that it deserves, we’re here to support the production because fashion is one of the highest expressions of creativity in Italy,” said the designers Domenico Dolce and Stefano Gabbana.
“This is a great return for Dolce & Gabbana that reinforce our system and partnership. It comes during a difficult time for the fashion industry and it was possible thanks to the strong bond that the designers have with our country. Now more than ever it’s important to join forces to support our industry which is one of a kind.” said the Chairman of the Camera Nazionale Della Moda, Carlo Capasa. The location of the fashion show is not a casualty. Since the beginning of the pandemic, the brand supported the Humanitas Hospital with different benefit activities to help the sanitary crisis. The latest one was the campaign for the Spring/Summer 2020 Devotion Bag: which part of the profits from the online sales of the new bags will be donated to the campus.