While we are still chilling in sweet autumnal moods flavored with pumpkin spice or thinking about how to decorate the house for Halloween, there are those who are already making big plans for the festive period with foresight. Some of the most important fashion and beauty brands have in fact already announced their offers for the Christmas period, starting with the long-awaited advent calendar.
Dior is undoubtedly among the first.
With a holiday campaign in the name of pomp and luxury, the brand presented its beauty box and fragrance proposals, including Dior Sauvage, Miss Dior and J’Adore eau du parfums. To do this, the brand chose one of the most luxurious locations imaginable: the palace of Versailles.
Furthermore, the entire beauty line is characterized by beautiful gift packages, specially designed by the artist Pietro Ruffo, inspired by the style of the court of Louis XIV.
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“This Holiday season, @PietroRuffoartist has created a sumptuous design that pays tribute to the splendor of the Palace of Versailles through its golden motifs: the sun and the fleur-de-lys of the entrance gate, the floor of the square courtyard, and the iconic clock.”
Explains the brand under one of the posts dedicated to the campaign.
The main protagonists of the new Dior Christmas campaign are model Deva Cassel and actress Anya Taylor-Joy, now a loyal friend and testimonial of the brand.
Joy and Cassel, royal ambassadors of Dior beauty, host a sumptuous ball at the most famous palace in history. Among their guests, other important faces appear such as dancers Hugo Marchand and Seo Yun.
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In this majestic festive whirlwind where Anya Taylor Joy, Deva Cassel and their guests dance the night away in the palace’s majestic golden ballrooms, Dior beauty products and flamboyant packaging come into play. In fact, the campaign video shows the numerous make-up and skincare products from the brand’s Christmas collection, rigorously packaged in their gift boxes.
Obviously no detail is left to chance, from the impeccable make-up looks, created by the creative and image director of Dior Beauty, Peter Philips, to the high fashion dresses from the Spring-Summer 2021 Haute Couture collection worn by the entire cast.
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