Spread the Color is the title of the new Diesel collection. The Italian brand known for its extravagant ironic and nonconformist marketing that has always characterized it, has decided to revolutionize denim this time with a new way of coloring. The collection, which has 6 variations for women and 23 for men, features unexpected color details on the abrasions or ankle cuffs, creating unique garments that combine touches of pink, neon yellow, blue and red with the fabric. The technique to obtain this polychrome effect is particularly creative: the shades, in fact, are obtained through a foaming process, which allows direct absorption inside the fabric creating a soft feel and a natural effect. A process so elaborate and precise that, even on white denim, the coloring is not seen on the outside.
A little color for the new spring summer 2020 jeans collection by Diesel as a sign of optimism and individuality.