Chiara Ferragni ‘s empire is ready to expand again. Following the recently exposed business plan, the digital entrepreneur aims to achieve a turnover of 15 million euros with her brand by 2025. This project adds to the long list of collaborations (see Converse, Evian, Oreo, and Champion), is launching a new line of sunglasses. They are made in partnership with Luxottica.
Inspired by the world of motor racing, because the women she aspires to “are the ones who lead their own lives”, the collection is characterized by a fun, feminine, and sexy tone. As reported by wwd.com, the sunglasses will be available starting from March 8th at the international stores of Sunglass Hut and the Italian stores of Salmoiraghi & Viganò, besides of course to the e-commerce chiaraferragnicollection.com.
“I love sunglasses, remain among my favorite accessories, “- Chiara Ferragni revealed to wwd.com.” I think this collection will be able to offer everyone something that harmonizes with their style. They will define the look, make you feel good, more relaxed. And they will be a way to shield yourself when you don’t think at the top“.
What kind of design will the glasses present? A source reveals that the “Cool Eye” model will be available in four colors, all with black lenses. It is intended to be a classic reinterpretation of cat sunglasses. The “Bold Eye” model will instead be available in three colors and have a rectangular shape with slightly rounded corners. The available palette will vary from pink to green, including black and white.
For lovers of logomania, all fear is gone! The famous “flirting eye” logo will be there; while Chiara Ferragni Collection ‘s full name will be placed inside the rods. Last detail, the price. Each pair of sunglasses will cost around 150 euros.